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《推销技术》是市场营销专业核心课程之一,也是一门实践性很强的课程。该课程通过对推销模式以及推销过程中各阶段的分析,使学生能掌握推销过程中的基本技术,并为推销实践打下基础。为了培养应用型的人才,在课堂的教学过程中,在理论知识讲解的同时,更应注重培养学生的推销实践能力。本文在《推销技术》课程现有的教学模式上,以应用型人才培养为目标,提出了相关的课程改革建议。
“Marketing Technology” is one of the core marketing professional courses, but also a very practical course. Through the analysis of the sales model and the various stages in the marketing process, the course enables students to master the basic skills in the marketing process and lay a solid foundation for marketing practice. In order to train applied talents, in the process of teaching in the classroom, while explaining the theoretical knowledge, more attention should be paid to cultivating students’ marketing practice ability. Based on the existing teaching mode of “selling technology” course, this article puts forward the related curriculum reform proposals with the goal of training applied talents.