提起麦当劳,可是家喻户晓。那个金黄色的“M”字遍布在城市里的各个角落,已经成为一个醒目的标志。但是说到克罗克,知道的人可能就不多了。然而如果没有克罗克,麦当劳也许至今还是一家默默无闻的快餐公司,而不是麦当劳王国了。人们常说,麦当劳兄弟创造了麦当劳.而克罗克创造了世界名牌。任何一个世界品牌的路程都不是简单的,而克罗克打造麦当劳品牌的过程尤其艰辛。 Mention McDonald’s, but well-known. That golden “M” character has spread across all corners of the city and has become a striking sign. But when it comes to Crock, there may not be many people who know it. However, without Crock, McDonald’s may still be an unknown fast-food company, not the kingdom of McDonald’s. It is often said that McDonald’s brothers have created McDonald’s and Crocker has created a world famous brand. The journey of any one of the world’s brands is not trivial, and Crocker’s creation of the McDonald’s brand is particularly difficult.