《中国成语大会》是一档颇具影响力、以成语文化为主要表现内容的原创性电视文化节目。该节目是电视媒体与传统文化进行有效结合的产物,节目播出之后在全国上下掀起一股关注、学习中国传统文化的热潮。《中国成语大会》可谓是利用电视这一载体对传统文化进行有效传承和弘扬的成功范例,加强对其研究具有非常强的代表性。对此,本文以《中国成语大会》为例,从三方面入手探讨了传统文化类电视节目的传播路径。 The “Chinese Idioms Conference” is an original TV culture program that has an influential impact on idiom culture. The program is an effective combination of television media and traditional culture. After the program was broadcast, a wave of concern and learning about the traditional Chinese culture took place throughout the country. The “Chinese idioms conference” can be said to be a successful example of using TV as a carrier for the effective transmission and promotion of traditional culture, with a strong representation of its research. In this regard, this article takes the “Chinese idioms conference” as an example to explore the transmission path of traditional cultural television programs from three aspects.