市场营销学是一门实践性非常强的应用科学,加强市场营销学的实践性教学,增强学生解决实际问题的能力,对提高学生素质和质量具有十分重要的意义。本文围绕实践教学改革,努力探索高职院校培养应用型市场营销人才的实践教学模式,提出几种可行的实践性教学方式。 Marketing is a very practical application of science, strengthening the practice of marketing teaching, and enhance students’ ability to solve practical problems, to improve the quality and quality of students is of great significance. Based on the practice teaching reform, this paper tries hard to explore the practical teaching mode of cultivating applied marketing talents in higher vocational colleges and puts forward several feasible practical teaching methods.