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成都《工商导报》是成都地区跨越解放前后连续发行的两份报刊之一,其婚姻报道数量众多,且具有持续性、丰富性、实效性等优势,是观察建国前后婚姻报道嬗变的最佳窗口。建国前其主要刊登各类婚姻相关启事和婚姻花边新闻;建国后则主要报道新婚姻制度及具体政策、典型事例和大量婚姻方面的群众来信。总体来看,主要有以下几条变迁路径:运营逻辑从市场到政治、功能定位从简单的新闻报道到初步具备舆论监督功能、办报模式从报人单一主体到“报人—读者”双主体。
Chengdu Business Herald is one of the two newspapers that have been issued successively in Chengdu before and after liberation. The large number of matrimonial reports and the advantages of continuity, richness and effectiveness are the best windows for observing the transmutation of marriage before and after the founding of the People’s Republic of China . Before the founding of the PRC, it mainly published all kinds of marriage related news and news of marriage and marriage. After the founding of the PRC, it mainly covered the new marriage system, concrete policies, typical examples and mass letters from the masses. Overall, there are mainly the following transition paths: Operational Logic From Market to Politics, Functional Orientation From Simple News Report to Preliminary Preliminary Supervision by Public Opinion. Mode of Newspaper Delivery From Single Subject of Reporter to “Reporter-Readers” Double main body.