“数据是新的石油”。亚马逊前首席科学家韦斯恩如是说。这并非惊人之语。今天,正当人们为信息网络带给社会巨大变化与冲击而惊呼的时候,一个更具前沿性的命题又摆在了世人面前——大数据。何为大数据?最早提出“大数据”时代到来的全球知名咨询公司麦肯锡称:数据,已经渗透到当今每一个行业和业务职能领域,成为重要的生产因素。人们对于海量数据的挖掘和运用,预示着新一波生产率增长和消费者盈余浪潮的到来。 “Data is new oil ”. Former Amazon Chief Scientist Wayson said. This is not astonishing words. Today, just as people exclaim from the tremendous changes and impacts brought about by the information network, a more cutting-edge proposition is put before the world - big data. What is big data? The earliest proposed “big data ” era of the arrival of the world-renowned consulting firm McKinsey said: data, has infiltrated every field of today’s business and business functions, an important factor in production. The excavation and application of vast amounts of data by people indicate the new wave of productivity growth and the wave of consumer surges.