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一场全球商业革命正在悄然兴起。来自巴西、中国、印度和俄罗斯等快速发展经济体(RDE)的企业正在努力向海外发展,并迅速改变着全球各个行业和市场。它们开始在利润丰厚的发达国家市场寻求领导地位,令一些国际老牌企业在许多领域遭遇到这些来自PDE本土的新兴公司的挑战。波士顿咨询公司近期评估了这些新兴全球化企业的活动和战略,从中筛选出100家作为典范,对这些挑战者如何取得全球胜利提出了一些合理化的建议,同时对RDE企业的未来趋势作一预测。
A global business revolution is quietly emerging. Businesses from fast-growing economies (RDEs) such as Brazil, China, India, and Russia are striving to expand overseas and quickly change the world’s industries and markets. They have begun to seek leadership in the lucrative markets of developed countries, which has caused some international veteran companies to meet the challenges of emerging companies from the PDE homeland in many areas. Boston Consulting Group recently evaluated the activities and strategies of these emerging global companies, selected 100 of them as a model, and put forward some rational suggestions on how to achieve global victory for these challengers, and at the same time make a prediction on the future trend of RDE companies.