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电视事业的繁荣发展，带来的是电视节目和电视频道的百花齐放。近年来，中国电视业呈现一种飞速发展和不断分化、变革的态势，众多专业化的频道、内容缤纷的荧屏，无不向人们展示着中国电视个性化时代的到来。特点突出，成为电视节目和电视频道在激烈的市场竞争中突围的利器。
The booming development of the television industry has brought about the flourishing of television programs and television channels. In recent years, China’s television industry has witnessed a trend of rapid development and continuous differentiation and transformation. Many professional channels and colorful screens are showing the arrival of the personalized television era in China. Prominent features, as television programs and television channels in the fierce competition in the market a weapon.