最近几年特别是十年以来，京、沪两地的出租汽车行业“品牌服务”越叫越响，这不仅使广大乘客受益，也使出租车行业在竞争日趋激烈的情况下，又多了一种取胜的手段。服务品牌的树立，也会像产品品牌一样给企业带来效益，成为企业的一笔资产。今年７月１日，北京市政府和交通管? In recent years, especially in the past decade, the more and more the “brand service” of the taxi industry in Beijing and Shanghai has been sharpened, which has benefited not only the passengers but also the taxi industry in an increasingly competitive environment. A way to win. The establishment of service brand, will also bring the same benefits as the product brand to become an asset of the enterprise. July 1 this year, the Beijing municipal government and traffic control?