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随着我国社会主义市场经济的发展,经济形式在不断创新,在数字技术和网络技术基础之上,媒介融合产生了新媒体,新媒体经济也应运而生。新媒体经济在促进社会经济发展和提高人们精神生活方面占据着重要地位。在实际生产和生活中,新媒体经济的运营和发展处在一定的格局中,拥有自身的经济形态。本文将从新媒体经济角度展开论述,介绍新媒体经济的特点,研究新媒体经济在发展中面临的问题,最后分析其现阶段的运营情况和未来的发展趋势。
With the development of the socialist market economy in our country, the economic forms have been constantly innovated. Based on the digital technologies and network technologies, media convergence has created new media and new media economy has emerged. The new media economy occupies an important position in promoting social and economic development and improving people’s spiritual life. In actual production and daily life, the operation and development of the new media economy are in a certain pattern and have their own economic forms. This article will start from the perspective of new media economy to introduce the characteristics of the new media economy, study the problems facing the development of the new media economy, and finally analyze its current operating conditions and future trends.