用这样的一个标题,绝非制造所谓的引爆点,来赚得高点击,而是让更多的广告以及相关产业从业者从另外一个视角重新认识自己再熟悉不过的广告行业。说法虽然有些夸张,但也绝对不是危言耸听,曾经作为独立行业存在的广告业,其功能作用将继续存在,但是作为一个产业存在的地位会并且已经受到了重大的冲击,这种冲击表象上或许是来自互联网,而在深层次上,这种冲击产生的最初源动力是技术的进步。在广告业,广告的核心业务或将继续存在于我们 Instead of making so-called tipping points to earn high clicks with such a headline, more advertisers and practitioners in relevant industries can re-recognize the familiar advertising industry from another perspective. Although the argument is somewhat exaggerated, it is certainly not alarmist. The advertising function that once existed as an independent industry will continue to exist in its function but its status as an industry will have and will have been greatly affected. The impact may or may not be From the Internet, and at a deep level, the initial source of this shock is the technological advancement. In the advertising industry, advertising’s core business or will continue to exist in us