企业文化是企业的软实力,对企业的战略规划、市场运营等企业重要经营内容起到越来越重要的作用。当企业进入信息化时代,先进的设备、技术和成熟的产品等企业硬件,以及相对应的价值观念、文化体系和管控流程等软实力,被许多的研究者成为硬实力和软实力。但究竟谁是企业的核心竞争力问题成为企业管理者不得不思考的问题。 Corporate culture is the company’s soft power and plays an increasingly important role in the company’s strategic planning, market operations and other important business content. When enterprises enter the information age, advanced equipment, technologies, and mature products and other enterprise hardware, as well as corresponding values, cultural systems, and management and control processes, have become hard and soft power for many researchers. However, the question of who is the core competitiveness of a company has become a problem that managers have to think about.