随着互联网的发展,消费类电子商务在我国呈现蓬勃发展的态势。网络购物作为一种全新的消费方式,以其操作简便、节省时间、节约成本的优点,迅速得到了广大消费者的青睐。然而,由于受网络环境、政策法律环境、消费意识及市场环境的制约,还存在着安全性得不到保障,产品质量及售后服务得不到保障等诸多弊端,使消费者的合法权益常常遭到侵害。因此保护网络消费者权益迫在眉睫,一方面消费者要加强自我保护和防范意识,更重要的是要尽快建立有效的网上购物消费者保护体系,此应属当务之急。 With the development of the Internet, consumer electronic commerce is booming in our country. Online shopping as a new way of consumption, with its simple, time-saving, cost-saving advantages, quickly won the favor of consumers. However, due to the restriction of network environment, policy and law environment, consumer awareness and market environment, there are still many drawbacks such as lack of security, product quality and after-sales service protection, which make the legitimate rights and interests of consumers often suffer To infringe. Therefore, it is imperative to protect the rights and interests of consumers on the Internet. On the one hand, it is imperative for consumers to step up their awareness of self-protection and prevention and, more importantly, to establish an effective consumer protection system for online shopping as soon as possible.