特邀嘉宾①冯国强唐山五洲文化传播有限公司董事长②李梅珍《公关世界》杂志社主编③杨英法河北工程大学社科部副教授核心提示一个没有经过风浪的企业家称不上是真正的企业家,一个没有经过波折的企业还不是真正的企业,一个没有经过危机的品牌谈不上是著名的品牌。从这个角度说,企业在发展的过程中会随时遇到危机,而处理危机、解决危机是所有企业危机管理必上的一课。危机就像是缠绕在企业脖子上的一条围巾,假如处理不当或者不作为,则有可能 Guest Speaker ① Feng Guoqiang Chairman of Tangshan Wuzhou Culture Communication Co., Ltd. ② Li Meizhen Editor-in-Chief, “PR World” ③ Yang Yingfa Associate Professor, Social Engineering Department, Hebei University of Engineering Core Tip An entrepreneur without a storm can not be described as a true entrepreneur. An enterprise that has not gone through twists and turns is not yet a real enterprise. A brand that has not passed the crisis can hardly be a famous brand. From this perspective, enterprises in the development process will always encounter a crisis, and deal with the crisis and solve the crisis is a must for all business crisis management lesson. The crisis is like a scarf that wraps around the neck of an enterprise and is likely to be handled improperly or inaction