“微信或者其他移动应用,与传统线下门店或一号店在上海地铁站贴在墙上直接扫码销售的广告墙纸一样,从本质上说,都是全渠道零售顾客接触点的延伸,只是他离顾客最近,与顾客如影随形。任何一个顾客接触点都是在解决在安全和权限许可情况下信息与数据的搜集、处理、分析、展现和应用的问题。微信和移动应用重点解决了信息与数据的搜集与展现,以及海鼎‘零售4DAO’中‘知道、找到和买到’的问题。”采访一开始上海海鼎信息工程股份有限公司副总经理邱浩就抛出自己独特的观点。移动互联网时代拓展全渠道零售要打造二条闭环的增值链移动互联下拓展零售全渠道的关键是构建好 WeChat or other mobile applications, like the traditional offline shops or No. 1 shops in Shanghai Metro Station posted on the wall of the direct sweep code sales of advertising wallpaper, are essentially all omni-channel retail customer touch point extension, Just that he is closest to the customer and patronage of the customer.Any customer touch point is to solve the problem of collecting, processing, analyzing, displaying and applying the information and data under the condition of security and permission.WeChat and mobile applications focus on the information And data collection and display, as well as the issue of “know, find and buy” in Haidian’s ’Retail 4DAO’. "At the beginning of the interview, Qiu Hao, deputy general manager of Shanghai Haiding Information Engineering Co., Ltd., thrown his own unique View. Mobile Internet era to develop a full range of retail channels to create two closed-loop value-added chain Mobile Internet to expand the retail channel is the key to build a good