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文化旅游是城市发展的重要载体,宜昌市拥有丰富的文化旅游资源,特色鲜明,对这些资源的有效利用和开发,将有利于提升宜昌城市文化软实力,推动宜昌市旅游业可持续性发展。本文从宜昌市文化旅游的资源优势谈起,采用文献研究法及调查法等研究方法,逐一分析文化旅游在宜昌城市建设发展中的必要性、可行性、发展现状及局限,从而谈及宜昌文化旅游产业发展的基本构想:一需政府主导;二需市场运作;三需银企联动;四需项目带动。
Cultural tourism is an important carrier of urban development. Yichang City is rich in cultural tourism resources and has distinctive features. The effective utilization and development of these resources will help promote the urban cultural soft power of Yichang and promote the sustainable development of tourism in Yichang. This article starts with the resource advantages of cultural tourism in Yichang City and adopts the methods of literature research and investigation to analyze the necessity, feasibility, current situation and limitations of cultural tourism in Yichang urban construction and development, so as to discuss Yichang culture The basic concept of the development of tourism industry: one needs government-led; two needs market operation; three needs bank-enterprise linkage; four projects to be driven.