汉字是中国文化中最具代表性和本土气息的文化符号,字形和字义之间存在着“形、声、意”兼备的图形特征。字体标志是由各种不同文化繁衍下的文字或字母设计而成,这类标志有着很强的民族文化的识别性。汉字在标志当中的图形化应用已经在各行各业的标志设计中得到广泛的运用。 Chinese characters are the most representative and indigenous cultural symbols in Chinese culture. There is a graphic feature of “shape, sound and meaning” between the shape and the meaning of the characters. Font logo is a variety of different cultures under the proliferation of letters or letters designed from the kind of logo has a strong national culture identification. The graphical application of Chinese characters among the signs has been widely used in the logo design of all walks of life.