由于信息网络技术的快速发展,平面广告设计也得到了迅速发展。平面广告传达信息的方法比较简洁明了,并且可以抓住人们的内心,所以在当今成为可广告宣传的主要方式之一。平面广告逐渐深入到我们生活中的各个方面,同时也丰富了我们的生活。本文针对平面广告设计中的各种不同语境进行了分析,并探讨了语境在平面广告设计信息传播中的作用,表达了语境在其中的重要性。 Due to the rapid development of information network technology, print design has also been rapidly developed. One of the main ways advertisers can be advertised today is that print ads deliver a simple, straightforward way of conveying information and can capture people’s hearts. Print ads are increasingly reaching every aspect of our lives and enriching our lives as well. This article analyzes the different contexts in the design of print ads and discusses the role of context in the spread of print ads design information and expresses the importance of context in them.