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流行在日韩的消费模式在日本,买瓶饮料也不忘让你用二维码来互动下。“Scan and join”是美国在线营销constant contract公司为商家推出的一个新程序。这项新程序帮助商家生成含有其商品信息的QR码(quick response code缩写),并附加企业的链接地址,而消费者通过扫描这些二维码获得商家信息,并决定是否购买。说起来,constant contract公司的这项业务绝对算是“夕阳产业”——这是所谓二维码的一种。目前,二维码在日本掘金历程早已超过十年,而这一切的成功又取决于成熟的产业链打造和消费者消费习惯的培养。
Popular Japanese and Korean consumption patterns in Japan, buying a bottle of beverages do not forget to let you interact with two-dimensional code. “Scan and join” is a new program launched by the American online marketing constant contract company for merchants. This new program helps merchants generate QR codes (quick response code acronyms) containing their product information, and attach company’s link address, and consumers scan the two-dimensional codes to obtain business information and decide whether to purchase. Speaking, the constant contract company’s business is absolutely a “sunset industry” - this is a kind of so-called two-dimensional code. At present, the history of two-dimensional codes in Japan is already more than ten years. The success of all this depends on the establishment of a mature industrial chain and the cultivation of consumer spending habits.