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随着市场研究的日益发展,有关调查手段的一些新观点、新方法脱颖而出。这些新观点、新方法涉及的领域包括取样、试测、访谈、问卷设计等各个方面,它们对几十年来的传统方法提出了挑战。意料之外的事情使人们不得不对调查研究结果的价值进行探讨,不得不对一些所谓的标准操作程序进行修改。
With the development of market research, some new ideas about the means of investigation and new methods have emerged. These new points of view, the new method involves areas such as sampling, testing, interviews, questionnaire design and other aspects, they have decades of traditional methods posed a challenge. Unexpected things make people have to investigate the value of the findings, some of the so-called standard operating procedures have to be modified. ?