一什么是体验营销20世纪70年代,美国未来学家托夫勒在《未来的冲击》中提出:“服务业最终会超过制造业,体验生产又会超过服务业。”他同时预言:“农业经济、工业经济、服务经济的下一步是走向体验经济。”这个预言后来逐渐成 What is Experience Marketing? In the 1970s, Toffler, a U.S. futurologist, put forward in his book The Impact of the Future: “Services will eventually surpass manufacturing and experience production will surpass services.” He also predicted: “Agricultural economy, industrial economy, service economy, the next step is to experience the economy. ” This prediction has gradually become