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6月20日,由《深圳晚报》发起,深圳市经贸局、深圳市零售商业协会和《深圳晚报》联合举办的深圳首届购物节在岁宝百货万象店拉开帷幕,南山区、福田区、宝安区、罗湖区购物节先后火爆开幕,十几个行业的商家积极参与,推出一系列促销活动,市民消费一浪高过一浪,并且吸引了成千上万的香港人和内地客人来深购物。深圳首届购物节于8月2日闭幕,获得了巨大成功。据统计,深圳零售商业7月份比去年同期净增12亿元,创造了历史新高;购物节给《深圳晚报》带来了500万元的经济效益,使晚报广告淡季不淡,7月份广告收入创历史新高:许多商家销售额成倍增长,涌现了一大批畅销品牌;增强了非典过后市民的消费信心,刺激了市民的消费欲望;吸引了全国许多媒体和经贸部门的关注。深圳市经贸局局长盛斌感慨地对市领导说,没想到《深圳晚报》作为一个媒体,能够拉动城市经济!作为一个媒体,深圳晚报为什么要举办购物节?购物节何以成功?就此,笔者采访了深圳首届购物节的创意者也是组织者之一——《深圳晚报》编委、广告部总经理宋革。
On June 20, Shenzhen’s first shopping festival, sponsored by Shenzhen Evening News and jointly sponsored by Shenzhen Economic and Trade Bureau, Shenzhen Retail Business Association and Shenzhen Evening News, was started in Shou Po Department Store Vientiane. Nanshan District, Futian District, Bao’an District, Luohu District Shopping Festival has opened in hot, more than a dozen traders actively involved in the industry, launched a series of promotional activities, consumer spending wave after wave, and attracted tens of thousands of Hong Kong and mainland guests to deep shopping. Shenzhen’s first shopping festival closed on August 2 and achieved great success. According to statistics, Shenzhen retail business in July a net increase of 1.2 billion over the same period last year, creating a record high; Shopping Festival to the “Shenzhen Evening News” has brought 500 million yuan of economic benefits, the Evening News is not short off-season advertising, advertising revenue in July A record high: sales of many businesses doubled, the emergence of a large number of best-selling brands; enhanced consumer confidence after the SARS, stimulating the public’s desire to consume; attracted many media and economic and trade departments of the country’s attention. Shenzhen Municipal Bureau of Economic and Trade Secretary Sheng Bin said with emotion to the city leaders, did not expect “Shenzhen Evening News” as a media, can promote the urban economy! As a media, Shenzhen Evening News why shopping festival? Shopping Festival Why? In this regard, the author interview The founder of Shenzhen’s first shopping festival is also one of the organizers - “Shenzhen Evening News” Editorial Board, Song Ge, general manager of advertising.