广告是一种文化。 广告的传播是一种文化的传播活动。 在广告的样式层出不穷、表现手法千姿百态、各种技术融合贯通的今天,广告的文化特性愈加明显。一件优秀的广告作品必定要反映一个国家特殊的文化传统、生活理念、艺术风貌和审美情趣等,它是文化的载体。 不同国家的广告有着不同的价值观念、艺术追求和风范 Advertising is a culture. The spread of advertising is a cultural communication activity. With the endless style of advertisements, the varied forms of expressions, and the integration of various technologies, the cultural characteristics of advertising have become increasingly apparent. An excellent advertising work must reflect a country’s special cultural tradition, life philosophy, artistic style, aesthetic taste, etc. It is the carrier of culture. Different countries have different values, artistic pursuits and styles