世界香水业的利润空间日益压缩,成为化妆品中利润率最低的行业,2004年全球香水市场销售增幅仅为3.6%,2005年尽管产值高达250亿美元,但是销售局面依然没有好转。世界两大香水市场法国和美国情况更为糟糕,在经历了连续5年的增长后,2005年上半年法国香水市场的销售开始下跌,美国则 World perfume industry’s profit margins are increasingly compressed to become the lowest profit margins in cosmetics industry, the global perfume market in 2004 increased by only 3.6% in 2005, despite the output value of up to 25 billion US dollars, but the sales situation is still not improved. The two perfume markets in the world France and the United States worse, after experiencing five consecutive years of growth, sales of the French perfume market began to fall in the first half of 2005, the United States