面对21世纪竞争时代,企业要想在竞争的“红海”竞争中崭露头角,就要依靠良好的竞争战略来实现。本文首先探讨了差异化战略的概念和主要类型,其次梳理了实施差异化战略必备的条件,并分析了实施差异化战略的主要步骤。在对当前医疗器械市场和HL公司进行分析的基础上,确定HL公司应当以服务差异化作为主要的竞争战略。 In the 21st century competition, enterprises in order to compete in the “Red Sea” competition emerge, we must rely on a good competitive strategy to achieve. This article first explores the concept and main types of differentiation strategies. Then it sorts out the necessary conditions for implementing differentiation strategies and analyzes the major steps in implementing differentiation strategies. Based on the analysis of current medical device market and HL company, it is determined that HL company should regard service differentiation as the main competitive strategy.