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2014年,房地产市场持续低迷,宏观经济增速放缓,家电市场零售额增速约3.5%。扣除通胀因素,实际国内家电市场的整体增幅十分有限。2014年11月24日,第四届中国家电营销年会在上海光大会展中心国际大酒店召开,本次会议参会代表800余人。通过11场分会,把脉行业趋势、共商融合之道;探讨渠道变革、交流营销经验;深入分析商机、精准对接供求;弘扬品牌精神、嘉奖营销精英。
In 2014, the real estate market continued to be sluggish, macroeconomic growth slowed down and retail sales in the appliance market grew by 3.5%. Excluding inflation, the actual growth of the domestic appliance market as a whole is very limited. On November 24, 2014, the Fourth Annual Conference of China Household Appliance Marketing was held at the International Hotel of Shanghai Everbright Convention & Exhibition Center. More than 800 delegates attended the conference. Through 11 sessions, the trend of the pulse industry, to discuss the convergence of the road; explore channel changes, exchange of marketing experience; in-depth analysis of business opportunities, precision docking supply and demand; promote the brand spirit, reward marketing elite.