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随着时代的发展,智能手机、平板电脑、笔记本电脑这些电子产品已经基本处于人人都有的状态。新媒体因为其携带便捷,信息量大,而且具有实时性,已经成为人们每天必不可少的使用工具,日常使用频率很高,逐渐替代着传统媒体。从大学生角度看,大学生可以浏览想了解的信息,拓展人际关系,满足了大学生情感、交流方面的需求,而以往媒体的局限性使得大家越来越依赖新媒体。以微信公众号为代表的新媒体,在校园的日常生活、学习中,渐渐起到了传统媒体不可替代的作用,其发展和对大学生的影响则值得深思。
With the development of the times, the electronic products such as smart phones, tablet computers and notebook computers have basically been in a state of being for everyone. Because of its convenient portability, large amount of information, and real-time performance, the new media has become an indispensable tool used daily by the people. Its daily use is high and it gradually replaces the traditional media. From the perspective of college students, college students can browse the information they want to understand, expand their personal relationships, and meet the needs of college students in terms of emotion and communication. However, the limitations of the past media have made everyone rely more and more on new media. The new media represented by WeChat public account has played an irreplaceable role in the daily life and study of campus. Its development and influence on college students are worth pondering.