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先进动画技术应用在广告中已经不是什么奇事,随着当今社会动画技术的不断进步,动画的技术已经应用到我们生活当中的方方面面,其中在动画广告中应用已经初见规模,它打破了传统广告拍摄的局限,丰富了广告的艺术形式,更颠覆了广告创作的者的对广告创作的理念。本文就动画技术广告中应用,及优势和发展进行论述动画技术对传统电视广告创作理念的影响。
Advanced animation technology used in advertising is not surprising, with the continuous improvement of social animation technology, animation technology has been applied to all aspects of our lives, including the use of animation ads has shown its initial size, which broke the tradition The limitations of commercial photography, advertising has enriched the art form, but also subvert the creative creation of advertising ideas. This article discusses the application, advantage and development of animation technology advertisements and discusses the influence of animation technology on the traditional television advertisement creation philosophy.