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医院管理者必须认识到顾客是医院的衣食父母,是医院的重要资源。要研究顾客潜在的、瞬间变化的需求,引导需求,开展贴心服务、惊喜服务、超值服务赢得顾客的偏爱,培养忠实医院的顾客群,扩大市场份额,提高医院的社会效益和经济效益。一、更新观念出思路人类的进步,社会的变革,都以思想解放为先导,以观念更新为基础。创造医院长盛不衰的优势,
Hospital managers must recognize that customers are the hospital’s caterers and parents and an important source of hospital resources. It is necessary to study the potential and transient needs of customers, guide the demand, carry out considerate service, surprise service, value-added service to win the favor of customers, train loyal hospital customers, expand market share and improve social and economic benefits of the hospital. First, update the concept out of ideas The progress of mankind, social change, are ideological emancipation as the guide, based on the concept of updating. Create the advantage of the hospital,