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本文分析了我国家庭财产保险发展困境的主要原因,提出产险公司大力宣传、积极营销、产品创新和提高投资能力是我国家庭财产保险走出发展困境的有效途径。
This article analyzes the main reasons for the dilemma of the development of family property insurance in our country. It is suggested that the vigorous publicity, active marketing, product innovation and investment ability of property and casualty insurance companies are the effective ways for our family property insurance to get out of the development predicament.