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案例一“动感黄球”让小学生动起来政府倡导广告通常都非常无趣。然而,面对小学生过度肥胖的问题,美国联邦疾病控制及预防中心没有采用陈腔滥调的政令倡导广告,反而推出有趣的「动感黄球」(Verb Yellowball)系列活动,聪明地创造了一股令全国小学生为之疯狂的运动风潮。当美国联邦疾病控制及预防中心开始决定对小学生倡导运动习惯时,才发现实行起来真是难上加难。这些孩子就是因为不爱运动才会过度肥胖,加上大部分的小学生根本
Case 1 “dynamic yellow ball ” so that primary school students move the government advocacy advertising are usually very boring. However, faced with the issue of primary school students being overweight, the Federal Center for Disease Control and Prevention did not adopt a stereotypical government order to promote advertising. Instead, it launched an interesting “Verb Yellowball” campaign to create a clever order National primary school students crazy craze. When the federal Center for Disease Control and Prevention began deciding to advocate exercise habits for primary school children, it was hard to find it implemented. These children are over-obese because they do not love sports, and most of the pupils