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新媒体蚕食、分流传统媒体用户,传统媒体影响力衰减。传统媒体目前面临互联网语境下用户需求主导的生产方式和生产关系的挑战,转型升级要求围绕用户展开。
Numerous new media, diversion of traditional media users, the decay of traditional media influence. Traditional media are currently facing the challenge of user-oriented production mode and production relations under the Internet context. The requirements for transformation and upgrading are all around the users.