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是指在一定范围内,同一种产品中只允许一个厂家在其产品上使用奥林匹克标识进行销售的专门权利。这是国际奥委会利用奥林匹克的无形资产进行商业开发的一种方式。奥林匹克五环标志具有世界性辨识特征,每届奥运会的会徽和吉祥物也是广大观众的喜爱之物,厂家在自己的产品上印?
Refers to a certain range, the same kind of product allows only one manufacturer in their products using the Olympic logo for sale of special rights. This is a way for the IOC to exploit the Olympic intangible assets for commercial development. The logo of the Olympic rings has a worldwide character of identification. Each emblem and mascot of the Olympic Games is also a favorite of the general audience. Manufacturers print on their own products?