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近年以来,无论是在管理理论研究领域还是在企业生产实践领域,对客户价值创造的研究兴趣均已呈现再次回升的趋势,企业行为的决策不仅取决于企业自身的能力,还取决于企业客户的需求和企业生存的环境。肩负着企业间物品流通职能的物资流通领域和肩负着企业与普通消费者物品流通职能的商业流通领域不同,其客户价值的创造也不相同。本文通过客户价值创造的理论,以华东某城市生产资料市场的现状调查为背景,分析生产资料领域内现存有形市场形式的产生原因、演化趋势和生命期限,阐述其中存在的客户价值创造和正确决策的选择。
In recent years, both in the field of management theory and in the field of enterprise production practice, research interest in customer value creation has shown a trend of rising again. The decision-making of enterprise behavior depends not only on the capability of the enterprise itself but also on the business customer’s Demand and the environment in which businesses survive. In the field of material circulation, which is responsible for the circulation of goods among enterprises, and in the field of commercial circulation, which is responsible for the circulation of goods by businesses and ordinary consumers, the creation of customer value is also different. In this paper, based on the theory of customer value creation, this paper analyzes the causes, evolutionary trends and life-span of existing tangible market forms in the field of production data based on the investigation of the status quo of the market of production materials in a city in East China and elaborates on the creation of customer value and the correct decision-making s Choice.