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腾讯在BAT(百度、阿里、腾讯)三巨头中是较为特殊的一位。作为最能够完整勾勒出中国社交图谱的互联网企业,腾讯拥有规模最为庞大的社交用户群体,其社交网络经历了一个比较典型的发展历程:从传统的PC端即时通讯到SNS社交网络,再到今天的手机QQ和微信两个全面拥抱移动互联网的社交产品。摇摆的电商之路从2005年腾讯上线首个电商项目拍拍网后,腾讯已在电商领域耕耘近十年之久。虽然坐拥海量用户和流量,但腾讯电商业务发展的脚步却一直比较缓慢。
Tencent in the BAT (Baidu, Ali, Tencent) Big Three is a more special one. As the Internet business that can most completely outline the social map of China, Tencent owns the largest social user community. Its social network has undergone a typical development process: from traditional PC-side instant messaging to SNS social networking, to today Mobile QQ and WeChat two fully embracing mobile Internet social products. Swinging E-commerce After Tencent launched the first online e-commerce project in 2005, Tencent has been cultivating its business in e-commerce for nearly a decade. Although sitting on massive users and traffic, but the pace of business development Tencent e-commerce has been relatively slow.