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在竞争日渐激烈的全球市场上,中国公司需要更多的战略资产(如:技术、管理诀窍、营销知识和品牌等)来培养持续的竞争优势。中国公司怎样才能有效地获取战略资产,是一个值得关注的问题。为此,本文从理论上比较了要素市场、合作、内部培养和并购四种获取资源途径,并结合中国的实践进行了分析。本文认为,基于战略资产的特殊性,中国公司通过“请进来”的方式,如要素市场、建立合资企业等途径,不能有效地获取战略资产,只有大胆地“走出去”,通过跨国并购和进行全球研发才可以获得战略资产。
In an increasingly competitive global market, Chinese companies need more strategic assets (such as: technology, management know-how, marketing knowledge and branding, etc.) to foster a sustainable competitive advantage. How Chinese companies can effectively acquire strategic assets is a matter of concern. Therefore, this paper compares four ways of access to resources, such as factor market, cooperation, internal training and M & A, theoretically and in combination with the practice of China. This paper argues that based on the particularity of strategic assets, Chinese companies can not effectively obtain strategic assets through “inviting in” ways, such as factor markets and establishing joint ventures, and only boldly “go global” and through cross-border M & As Global R & D can get strategic assets.