虚假新闻被认为是新闻界最大的“公害”,严重侵害着媒体的公信力。从近年来虚假新闻的案例看,都市生活类报纸又堪称多发区。究其原因,一是面对市场化的生存压力,部分媒体竞争失范,出现以丧失新闻的真实性和客观性为代价换取“注意力”的倾向,导致新闻传播的异化;二是片面以发稿 False news is considered as the biggest “public hazard” in the press, seriously infringing the credibility of the media. From the case of false news in recent years, urban life newspapers can be called multiple areas. The reasons are as follows: First, facing the pressure of survival under marketization, part of the media is out of competition with each other, resulting in the tendency of “attention” in exchange for the loss of the authenticity and objectivity of news, resulting in the dissimilation of news dissemination; second,