山东省平邑县提倡为农民“广告扶贫”的办法,收效显著。地处沂蒙老区的平邑县为扶贫的农民把金银花、西瓜、黄梨等农副产品,在省内外广播电台、电视台、报纸、杂志等新闻媒体大做广告,吸引了上海、广州、济南和东北三省等地的上百家客商,使农民从“广告扶贫”中直接受益,增加收入1600多万元。 Pingyi County, Shandong Province advocated measures for farmers “ad aid poverty reduction” and achieved remarkable results. Pingyi County, which is located in the old district of Yimeng, advertised agricultural products such as honeysuckle, watermelon, and yellow pear for poverty alleviation. It was advertised by news media such as radio stations, television stations, newspapers, and magazines inside and outside the province, attracting Shanghai, Guangzhou, Jinan, and Northeast China. Hundreds of merchants from three provinces and other places have directly benefited farmers from “advertising for the poor” and increased their income by more than 16 million yuan.