一、房地产业品牌战略选择的意义经过二十几年的发展,中国的房地产市场竞争日趋激烈,品牌战略正逐渐取代单纯的质量战略和价格战略而上升到市场竞争战略的主导地位,房地产业推行品牌化势在必行。(一)品牌是房地产企业的市场风险减速器实施品牌战略有利于企 First, the significance of the real estate industry brand strategy choice After 20 years of development, the real estate market in China increasingly competitive, brand strategy is gradually replacing the simple quality strategy and price strategy rose to the dominant position of market competition strategy, the implementation of the real estate industry Branding is imperative. (A) the brand is the real estate market risk Reducer implementation of brand strategy is conducive to business