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核心提示学校招生关注近利,教育宣传志在远利,学校在发展的不同时期,招生与宣传侧重面应有所不同;学校教育宣传要走出自发阶段,发挥自主宣传在学校经营中的有效作用;学校教育宣传不能仅仅停留在战术层次上,要提升宣传高度,建立宣传战略,使招生宣传与学校形象战略和品牌战略相一致;要对学校的虚假宣传来一次“扒粪运动”。
The core prompts that school enrollment pays close attention to immediate benefits, education and propaganda aim at a lot, and schools need to be different in enrollment and propaganda in different stages of development; school education propaganda should go out of its own phase and play an effective role in independent education in school management. School education propaganda can not only stay at the tactical level, it is necessary to raise the height of propaganda, establish propaganda strategies so that enrollment propaganda is consistent with the school image strategy and brand strategy; it is necessary to carry out a “pump feces campaign” for the false propaganda of the school.