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“问渠哪得清如许,为有源头活水来”,理学大师朱熹告诉我们的是“清如许的活水”与“源头”的关系。众所周知,在点对众的信息传播的流程模式中,对信息“把关”环节的控制,是影响传播过程最有效的做法。因此,为了净化广告环境、规范广告市场秩序、推动电视广告的健康持续发展,国家工商总局、国家广电总局、中国广告协会、中央电视台等机构隆重推出“绿色广告标识”,从电视传播渠道的源头上,控制和影响广告质量,以此促进更多精品广告的诞生,推动中国广告业的健康发展。
“How can we find a clear way for the active water to live,” Master Zhu Xi told us is the “clear water” and “the source of” relationship. As we all know, in the process of peer-to-peer information dissemination, the control of information “gatekeeper” is the most effective way to influence the process of communication. Therefore, in order to purify the advertising environment, standardize the advertising market order and promote the healthy and sustainable development of television commercials, SAIC, SARFT, China Advertising Association, China Central Television and other agencies solemnly launched the “green advertising logo” from the source of television channels Control and influence the quality of advertisements so as to promote the birth of more boutique advertisements and promote the healthy development of the Chinese advertising industry.