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高校新媒体作为高校文化和新技术相结合的产物,已经是构建高校内部特色文化内涵式发展的重要组成部分。本文首先从新媒体视阈出发,对高校新媒体的文化特质,高校新媒体对大学生的影响进行分析,再从网络直播现象的成因分析,进而阐述对高校新媒体中网络直播平台建设与思考。作为新媒体中的新锐,网络直播潜力巨大,要占领思想文化的主阵地,不仅要依靠现有新媒体,有强大的视频直播能力的媒体一定会发展壮大,成为新媒体不可或缺的重要组成部分。
As a product of the combination of college culture and new technology, the new media in colleges and universities is already an important part of constructing the connotation-based development of characteristic culture in colleges and universities. From the perspective of new media, this article first analyzes the cultural characteristics of new media in colleges and universities, the impact of college new media on college students, and then analyzes the causes of the phenomenon of direct broadcast in the network. Then it elaborates on the construction and thinking of the webcasting platform in new media in colleges and universities. As the cutting-edge new media, the network broadcast huge potential to occupy the main position of the ideological and cultural, not only rely on the existing new media, have a strong ability to live video media will certainly grow and develop, become an indispensable new media an important component section.