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省级分公司是保险公司经营管理活动的基础,其经营战略对于法人公司整体战略的执行情况、经营效果以及区域保险市场竞争格局有着重要影响,甚至影响到中国保险业的整体发展。重庆保监局以辖内寿险省级分公司为例,认真考察了近十年来不同公司所采取的经营战略,深刻分析其利弊得失和存在的问题,并从整个寿险业长期健康发展的角度,提出了寿险省级分公司改进和完善经营战略的建议。
Provincial branches are the basis of insurance company’s management activities. Its business strategy has an important influence on the implementation of overall corporate strategy, business effect and competition pattern of regional insurance market, and even affects the overall development of China’s insurance industry. As an example, Chongqing Insurance Regulatory Bureau has carefully examined the business strategies adopted by different companies in the past decade, thoroughly analyzed its advantages, disadvantages, shortcomings and problems. Taking the long-term and healthy development of life insurance industry as an example, Proposed life insurance provincial branch to improve and perfect the business strategy recommendations.