百威英博和上海凯纳营销策划机构的合作,不仅为客户带来了区域上的市场突破,也打造了一个国际品牌本土市场运作的经典案例。百威英博·双鹿啤酒:大树底下难乘凉经历近十年的并购时代,啤酒行业逐步从群雄割据,转变为青岛、雪花、百威英博和燕京四大品牌鼎足而力的寡头时代。而投身百威英博集团旗下的双鹿啤酒,在与全国品牌的竞争中,逐渐丢失了自己曾经“雄霸温州”的 Budweiser InBev and Shanghai Kai Na marketing planning agencies, not only for customers to bring a breakthrough in the area of ​​the market, but also created a classic case of the operation of the local market of international brands. Budweiser InBev Shuanglu Beer: Difficult to take advantage of cool under the trees Experienced nearly a decade of mergers and acquisitions, the beer industry gradually from the Qiongxiong separatism, into the Qingdao, Snow, Budweiser and Yanjing four brands tripartite and oligarchy era. And join the Budweiser InBev Group’s Shuanglu beer, in competition with the national brand, gradually lost their own once “dominated Wenzhou”