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随着城镇化进程加快和二胎政策全面开放,流动儿童的比例逐年增加,成为城市中一个特殊的消费群体。流动情境会影响儿童心理的变化,表现出相应的消费行为特点。流动儿童作为新时代特殊的消费群体,研究其流动情境下心理动因导致的不同消费行为特点,对进一步拓展儿童消费品市场、促进流动人口的经济和社会适应,具有重要的理论和现实意义。
With the acceleration of urbanization and the full liberalization of the second child policy, the proportion of migrant children has been increasing year by year, becoming a special consumer group in the city. Mobile situation will affect children’s psychological changes, showing the corresponding characteristics of consumer behavior. As a special consumer group in the new age, floating children study the characteristics of different consumer behaviors caused by their psychological motivation in mobile situations, and have important theoretical and practical significance to further expand the market of children’s consumer goods and promote the economic and social adaptation of floating population.