营销者要更多地了解供应链情况,以便确保企业掌握重要的营销信息。虽然作为营销者,不需要对食品安全和可追溯的所有技术环节了如指掌,但是,一个好的营销者不应该只会想出那些吸引人的品牌口号,还要尽可能地了解自己的产品,包括了解采购团队和供应链团队的工作及其挑战性,这样才能对产品的真实性进行背书。 Marketers need to understand more about the supply chain to ensure that companies have important marketing information. Although as marketers, there is no need to know all the technical aspects of food safety and traceability, but a good marketer should not only come up with attractive brand slogans, but also understand their products as much as possible, including Understand the work and challenges of the procurement team and supply chain team so that the authenticity of the product can be endorsed.