“负诱导”的正效应孔永生所谓“负诱导”，是指营销人员针对消费者购买行为中的“不明智”动机和“错误”行为，动用有效的手段和方法进行弱化或调整，进而阻止或调整其购买行为指向所发展的过程。现代市场营销学研究表明，消费品市场上的购买者大多是“非专家”购买型，... The negative effect of “negative induction” Kong Yongsheng The so-called “negative induction” means that marketers, in response to the “unwise” motives and “wrong” behaviors in consumer purchasing behavior, use effective means and methods to weaken or adjust, thus preventing Or adjust their buying behavior toward the process of development. Modern marketing research shows that most of the buyers in the consumer goods market are “non-experts” purchase type, ...