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特劳特是定位之父,他于1972年在《广告时代》上以一篇名为《定位时代》的文章提出了定位观念。特劳特和合作者里斯出自广告界,但他们的理论广泛适用于企业战略。两位提出的定位,就是指借助持续、简单的信息在顾客心智立足,占据一个位置。而最佳的效果,即是让企业在顾客心智中拥
Trout, the father of positioning, put forward the concept of positioning in an article entitled “The Age of Positioning” in the “Age of Advertising” in 1972. Trott and collaborator Rees come from the advertising world, but their theories apply broadly to corporate strategy. Two proposed positioning, refers to the use of continuous, simple information in the customer mind based, occupy a position. The best effect, that is, to allow enterprises to hold in the minds of customers