随着广播电视行业的快速发展,各电视台竞争压力也不断增加,民生新闻已成各电视台竞争的重要利器。但由于各地方电视台受制于地域覆盖的限制,民生新闻的发展状况并不理想,不仅存在粗俗化及题材狭窄等问题,而且过度强调娱乐功能,负面报道较多,这对民生新闻的收视率带来了较大的影响,在这种情况下,民生新闻为了能够追求高收视率及良好的经济效益,需要不断地进行升级转型,有效地提升自身的社会价值,从而实现可持续性发展。 With the rapid development of the radio and television industry, the pressure of competition among television stations is also on the increase. Minsheng News has become an important weapon for competition among various television stations. However, due to the limitation of geographical coverage by local television stations, the development of people’s livelihood news is not satisfactory. There are not only the problems of vulgarization and narrower topics, but also excessive emphasis on entertainment functions and negative reports. This rating rate of livelihood news In this case, in order to be able to pursue high ratings and good economic returns, Minsheng News needs to constantly upgrade and transform itself to effectively enhance its own social values ​​so as to achieve sustainable development.