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近年来,中国经济的快速发展并未带动中国品牌的崛起,中国品牌如何走向世界,增强国际竞争力?这需要我们努力探索。三年来,中央电视台广告经营管理中心和品牌专家、财经记者一起,深入研究了32家企业,发现成功的企业有着许多共同的特点。本文从战略和策略两个层面对各类企业品牌成功之道进行了全面的剖析,以供更多的企业借鉴。
In recent years, China's rapid economic development has not driven the rise of Chinese brands. How can Chinese brands go global and enhance their international competitiveness? This requires us to make efforts to explore. In the past three years, CCTV Advertising Management Center, together with brand experts and financial reporters, conducted an in-depth study of 32 enterprises and found that successful enterprises have many common features. This article from a strategic and strategic level on all types of corporate brand success a comprehensive analysis of the road for more companies to learn from.